Mead Johnson launched a new product line named ProAffinity A2 in the Netherlands in 2020. We made a comprehension marketing package, to help with branding in the Dutch local market, as well as building authenticity support to China. The promotion covers all channels in local Chinese Media and exceeded a total reach of 1163K for the 1st half-year.
Client:
Mead Johnson (Netherlands)
Time:
2020
Key Figure:
500% over KPI
Date:
December 14, 2020